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Customer Relationship
Management (CRM) consulting
Objective:
To assist organizations in reducing the overall marketing cost, increase
customer satisfaction and retention, along with increasing sales and improving
the communication channels with existing customers, and finally to achieve
a larger customer database.
Methodology:
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Enterprise assessment:
This stage includes the following actions:
- Auditing the organization
- Mapping all customer
interaction points
- Quantifying market
dynamics
- Identifying and
categorizing competitor's profiles
- Identifying customers
maps, the proper organizational needs and pendent issues.
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Gap analysis.
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Results and recommendations.
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Implementation.
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